The Year Of The Gopher

Where did the holidays go, where did January go?? We are already in the month of love – yikes!

There has been a lot that’s happened in 2012 already…. some good, some crazy & unfortunately some bad.

The Good – We have declared 2012 The Year of the Gopher.
Why? Just because we can.

What does this mean? We are going back to the basics… it’s all about us!
Therefore it is all about you & our community.

Check out our photos from Lerato Educational Centre – we visited there early this month & brought smiles to the 400 odd little faces. Lerato Educational Album
A big thank you to various sponsors who generously gave so that we could give Goodie bags to each child filled with waterbottles, caps, pens and pencils, lanterns, calculators… and of course sweets.

We’re doing more this year – Bigger targets, Better service, more equipment, and we will be at Markex this year.

The Crazy – Well where do we begin on this?

Ironman 70.3 – yep you read right! Deon & Daniel completed the Ironman 70.3 in East London on the 22nd January… and we believe there is more to come from them both! Go Boys!

Leon decided staying on a ladder was a bit boring, and took a tumble. Looking back it probably wasn’t as fun as he thought, now that he has this sexy boot & crutches set for a while.

The Sad – Yes, there has been some sad news within Gopher.

Pretty, one of our awesome Pad Printers, passed away suddenly in January and she will be missed by everyone. We send out our condolences to all her family & friends.

 

So the month of love is here, and there is that dreaded day on the 14th … BUT this year there is a twist! Because it is a leap year, it is time for the Ladies to the hard work and woo the boys out there!

We want your romance cheese!
Send us your cheesiest romantic idea to woo over that special man.
There is an awesome prize to be won, competition ends on 29th February.

Check out our website & find us on facebook to see what we have been up to & what’s in store for you. Our latest specials & new products, we got it all! Pens, Gifts, Clothing, Banners & In House branding, for all your marketing and promotional needs!

Here’s to the Year of the Gopher… let’s work towards, well December of course!

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Marketing Plans For Your Promotional Products

You will find that there are many branding and promotional techniques that are available on the market today, and it’s because they play a major role for branding purposes across the world. You won’t find a much a better or easier way to promote your business.

Brand any promotional product or corporate gift with pad printing from Gopher Promotions.

Important to promote your company

Across the world, promotional products are usually given as gifts to customers or clients, as well as well-wishers, and the reason around this is to promote your company and building strong ties with customers that will mean something to your business. Sometimes promotional gifts are given to employees in the company as part of an incentive for their good work during the past year. Promotional products are an easy and effective way to promote your business brand.

A really good example that you might have seen is around the end of the year when shop owners start handing out their yearly calendars. When you join up with a corporate company, you might discover that your own company gives out things like calculators, pens, flash disk and other things as their promotional products. The range can extend to bigger items too, like mugs, clocks, T-shirts, bags or jackets. All the items are usually printed with the company logo on them, their slogan, the addressed of the company and any other information that you want to promote regarding your company.

It must be quality and useable items

Promotional products are can be an expensive exercise or a non-expensive exercise for a company. There are many products which are available which don’t’ cost a lot at all and which are available at low cost on the market meant for branding purposes. There are the cheaper items like pencils, key rings, mouse pads and a lot of other things.

Branding is certainly key for a business to be successful and there are hundreds of big corporate companies that can afford to spend a fortunate on advertising their products through television channels or on big billboards throughout the city. But unfortunately not all businesses can afford to do this. It doesn’t mean that the smaller business can’t take advantage of branding. A smaller business needs to know how to be really creative when they want to distribute their product in the market. If you think you can get away with cheap products of poor quality, you might even damage your company’s reputation. It is important that you opt for high quality products, but with cost effective prices. You should also make sure that the type of product you choose is a popular product and can be of good use to the person who is receiving it. The best quality gives positive results when it comes to promoting your business.

Your business can extend across the world due to correct advertising

If you go about branding your products in the right way, then your business can literally double your sales. Promotional products can promote your business on a large scale right across the world, so you need to keep updating your strategies for better results and to keep you on the cutting edge of your technology as well.

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Promotional Products For Your Business Associates And Clients

Business promotional products are the ideal way to enhance the brand image of your company. You will be generating awareness and interest in your products, as well as building lasting business relationships. Most business owners know that it is very important to create lasting impressions, so it goes without saying that promotional products or gifts can be a brilliant way of making a lasting impact on your customers, your current ones as well as your prospective ones. A suitable type of corporate gift will have the capacity to enhance a business relationship because it will generate goodwill. A lot of companies give away corporate gifts as a sign of recognition of the contribution made towards the business’ growth. Employees and partners also stand in line to receive promotional products as a sign of appreciation for their hard work during a year.

It should be a durable gift

Choosing the right kind of business promotional product can sometimes be quite difficulty. It is because creativity, quality, and the ability to enhance your business’ image should be top priority to you. So when you decide on a promotional product, you need to think how it will make your company look while also ensuring that the recipient is pleased with it. You would want anyone who receives your gifts to always be reminded of your product and your business. For a business promotional product to really be successful you need to choose a gift that reiterates your company’s image and that also suits the recipient. In order to do that, you might need to find out what the recipient likes and doesn’t’ like. Since the business promotional product will probably be representing the product of your company, it is important to see to it that it is a quality product. If the gift that you bought for a special customer of yours falls apart or deteriorates in a matter of days, it might portray a very negative message to the customers that quality is not so important in your priorities.

Be creative when choosing a promotional product

When choosing a business promotional item it is important that you be creative. You should avoid giving something that everybody else is giving, otherwise your gift will just be lost in the crowd, and it won’t have an impact. Instead, you should look for products that show your recipient your creativity as well as innovativeness. Say for instance your company deals in technological products, then you could give small electronic giveaways to your customers that will reflect on your company, but also can be useful for the recipient. Every time they use the gift in front of other customers or friends, your company is being advertised. People also will take notice of interesting gift items; they might pick it up and examine it, and even ask questions about your company. This could mean introductory opportunities or even a discussion about your company and products. It could be the starting point of creating new clients. It shows that with a little bit of extra care and thought in selecting business promotional items can truly help to promote your business. Not only will you be generating goodwill, but such a thoughtful and unique gift is a great basis for establishing loyalty towards your company.

Gifts don’t have to cost the earth

There is no doubt that some business promotional gift ideas are more successful than others, but this also doesn’t mean you have to go to a whole lot of expense. You could select a simple and inexpensive gift which delivers your company’s slogan or message, and which is enhanced with effective packaging, text and colors. Just by being creative and concentrating on the message being projected, as well as the overall significance of a product, the simplest of business promotional products can really accomplish its role of promoting your business or product in a big way.

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Imprinted Promotional Products Make Great Giveaways

There are many businesses today who are looking for exciting ways to increase public awareness of their organization. By using imprinted promotional products for giveaways at trade shows as well as other events is a brilliant way to get your advertising out there as well as bringing in new customer to your business and brand.

Brand any promotional product or corporate gift with pad printing from Gopher Promotions.

By using imprinted promotional products, you will have the name of your business or organization imprinted on the items you want to hand out to various people. They in turn will wear that product or use it in front of other people, and thereby do plenty of advertising for your business.

People can come looking for your next promotional giveaways

Choices for imprinted promotional products are quite an extensive business today. You are able to select something quite small such as a key ring or as large as a duffle bag or umbrella or a jacket. At some trade shows, you will see some companies use very expensive items such as imprinted products like a brief case or luggage and sometimes even jewellery. These much more expensive items will obviously be given away in smaller quantities, but the race is always on amongst customers and clients to get hold of these awesome imprinted promotional products. You can imagine what great advertising this is for you company this is when there are such quality promotional products being given to particular customers.

Your company can become a very visible entity

Promotional giveaways are a marvelous way to improve the visibility of your organization. It makes no difference how big or small the organisation is. There are many organizations that use promotional giveaways on a daily basis in order that they can help their customers in various ways. By offering gifts like key rings, tire pressure gauges, umbrellas, t-shirts and other imprinted promotional products, customers often want to come back and see what new things they might be able to hear about and get at your promotional giveaways in the future. Some companies will use their own products but others will offer coupons for their products and then give away other items such as USB drives, t-shirts, mouse pads and so on. There are usually a lot of options for trade show giveaways and normally a budget of a company will control what giveaways will be used.

Improving the visibility of your organization

Should you be planning promotional giveaways or trade show giveaways, you will realise that there are a number of items that can be used for either option today. People attend trade show giveaways specifically to see what is new on the market as well as to pick up some free products and if those free products are very pleasing, you are going to go a long way in drawing in new customers and interest to your business. You can reach a wide audience this way. Any giveaway items you distribute need to look good and even costly and effective, but you can buy them cheaply when buying in bulk. Give out goods of promotion freely anywhere you go for the most impact.

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Custom Rubber Wristbands Make Popular Promotional Products

Custom made rubber wristbands can be used for a lot of reasons; and promotional products is certainly one of them as well as fashion or charity events or sports events, in fact anything. People who love fashion count accessories as very important to enhance their outfits. Whether it’s a necklace or a wristband, ankle chains or earrings, the can certainly make or break an outfit.

There are a lot of fashion gurus who wouldn’t consider a wristband to be a fashion accessory, but they have proven over time to be worth a lot of attention. The rubber wristbands have become a major fashion accessory. They are used for many reasons of which the most common is fashion. They come in different materials like rubber, paper, leather or even metal and they come in a variety of colours. The leather or rubber wristbands stretch over a person’s hand to give a very snug fit to the wrist. and even metal. Available in a variety of colors, rubber or leather wristbands stretch over the person’s hand to give a snug fit to the wrist. Wristbands making a fashion statement can be adorned with different designs and patterns. Some have slogans and even names embossed on them; the most common being stripes and stars.

Wristbands as promotional products

There are heaps of companies that specialize in the manufacturing of wristbands, the most common one being made in rubber. They are generally available in a wide range of brilliant colors, textures and even in different sizes and thicknesses. The Lance Armstrong Foundation made these bracelets absolutely world famous when the Cancer Foundation sponsored the Cycling races that cancer-survivor, Lance Armstrong rode in. He designed the wristbands to create more awareness of cancer and to raise funds for the foundation and the people with family members who needed help and support. There are also other organizations that have used it successfully as a way to raise money for different worldwide issues that need to be tackled. Since then, people have been clamouring all over the world to wear similar wristbands. Today, they serve as brilliant promotional products that companies give to the clients. These bracelets will come with the company’s name on and their company brand and details, and they serve as a wonderful way to promote the company and its brand, not only locally but across the whole planet. Establishing the name of the brand and promoting the products is done extensively through being given free with the products, so that people use them, which ensure the name of the brand is constantly flashed before others.

Sometimes they are also given as a promotional advertising gifts for the launch of a new product that the company wants to promote. Whether it is a social cause like the Cancer Foundation or simply an advertising gimmick or purely for fashion, the custom rubber wristbands are here to stay.

Use your intuition when a promotiaton product

There is no such thing as the perfect promotional gift, but as long as it serves its marketing purposes, then it is successful. There are innumerable sites on the Internet that feature plenty of types of business promotional products for you to choose from according to your company budget and aesthetics. Obviously any gift should always have your company’s logo and slogan engraved or printed on the gift. For team building efforts, for free giveaways or as a fashion statement with your other promotional clothing gifts, you can’t go wrong with the functional promotional products like the wristbands.

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Promote Brand Awareness With Corporate Gifts

Giving corporate gifts to existing clients as well as potential clients is a great way to promote brand awareness for your company. It is a wonderful marketing tool that helps you to create the kind of brand image you want and works well to retain brand loyalty.

Choosing the type of corporate gifts you use wisely will ensure that your brand is always prominent in the lives of existing clients as well as potential clients. If they see your brand often and associate it with quality then it is most likely that they will do business with you.

It has been proven that using corporate gifts in order to establish relationships with other businesses and clients as well is a good way to promote brand awareness. It adds value to relationships and this encourages loyalty to your brand.

Use unique corporate gifts at shows and meetings to cement your brand in the minds of the general public. This will help your business carve a place for itself in the market.

Create A Good Impression With Corporate Gifts

Corporate gifts come in all shapes and sizes from cups and t-shirts to pens and day planners. Your choice in what corporate gifts to use will inevitably determine the kind of image your create for your business and the type of impression you leave your clients with.

In order to create a lasting positive impression with your clients, time must be taken to properly weigh your options and choose the right corporate gifts for this purpose. It has been proven that interesting corporate gifts of high quality have a better result than cheap items that break easily.

Try to target your corporate gifts to the clients you will be giving them to. Quality branded key rings are perfect for clients who spend most of their time driving for instance. This will ensure that your business and products will be a reminder to them for the majority of their day.

Types Of Corporate Gifts

Your choice in what kind of corporate gifts to use will determine the kind of brand image you create for your business. By opting to brand useful items like coffee cups, pens, day planners and desk pads you will ensure that your branding will always be seen.

Interesting and high quality corporate gifts are becoming quite popular with businesses because it results in their business being associated with quality. Items like a branded mouse with mouse pad, USB flash drives that carry the company logo on the casing and good quality ball point pens are always good choices.

Another wonderful way to decide on what corporate gifts to use is to align your decision with big events for instance, the Rugby World Cup. You can have South African Springbok t-shirts and caps branded with your company logo and have employees wear them on a Friday or give them to clients. This technique has been proven to create a lasting and positive impression.

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Nurture Business Relationships With Corporate Gifts

Giving corporate gifts to clients is a great way to show appreciation. This in turn helps to establish and nurture business relationships by creating brand loyalty. Clients who prefer your brand over others are invaluable to any business because it implies that you can depend on their continuing loyalty.

Brand any promotional product or corporate gift with pad printing from Gopher Promotions.

When choosing corporate gifts for the purpose of establishing or nurturing client relationships, always take time to consider what it is you want to achieve. Try to target your corporate gifts by being as specific as you can. This will result in clients feeling appreciated and in turn will enhance brand loyalty.

It will be easy to simply give all your clients a branded pen and they won’t feel set apart or important to you. However, if for instance you have special high quality key rings branded for a courier company you work with, this will mean more because you have taken into account that they do a lot of driving. Perhaps even cup holders for their trucks or other unique ideas pertaining to their industry will earn major marketing points.

Advantages Of Using Corporate Gifts

Using corporate gifts is a simple way to increase brand awareness for your business. By imprinting your company logo and slogan on items like coffee mugs, pens, day planners and even desk pads, you will ensure that your branding will constantly be seen by users and therefore your business image will be retained.

By including corporate gifts as part of your marketing strategy, you can save quite a bit of money that would have been involved in creating brand awareness and getting your business image across to the general public. Corporate gifts make other more expensive strategies to this end unnecessary.

Corporate gifts make clients and employees feel valued. This in turn encourages brand loyalty with clients and increased productivity with employees. In either of these instances, corporate gifts are beneficial to your business.

What To Consider When Choosing Corporate Gifts

The corporate gifts you choose to give to clients will basically represent your business. This is why you need to put thought into the type of corporate gifts you give because this will determine the impression you create with others.

Have a clear idea about the kind of image you want your business to have with the general public. Opting for better quality products that have value will result in creating a lasting and positive impression more so than putting your branding on something cheap that will easily break.

Outline a budget for this facet of your marketing strategy. Once you know what you are allowed to spend on corporate gifts it will help to guide your decision making process.

Choosing items that will be often used like coffee mugs, pens, note pads and day planners will have better results in creating brand awareness. This is because people will use these items often and therefore they will constantly be confronted with your branding.

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How To Create A Lasting Impression With Corporate Gifts

Corporate gifts come in all shapes and sizes from cups and t-shirts to pens and day planners. Your choice in what corporate gifts to use will inevitably determine the kind of image your create for your business and the type of impression you leave your clients with.

In order to create a lasting positive impression with your clients, time must be taken to properly weigh your options and choose the right corporate gifts for this purpose. It has been proven that interesting corporate gifts of high quality have a better result than cheap items that break easily.

Try to target your corporate gifts to the clients you will be giving them to. Quality branded key rings are perfect for clients who spend most of their time driving for instance. This will ensure that your business and products will be a reminder to them for the majority of their day.

Clients who spend a lot of time at their desks will be perfect candidates for items like branded pens, desk pads or even USB flash drive with your branding on the casing. It has been proven the more useful and high quality the corporate gifts, the better the image that is created for your business.

Using Corporate Gifts To Market Your Business

Corporate gifts need not only be used as a means to show appreciation to clients and employees. You can use this type of marketing to launch a new product or advertise an important event for your business as well. Branding items and including a little information about your product launch or event will help clients retain this information.

Clients will then immediately associate your business with the product and are more likely to turn to you for solutions in this market. In this way, you can use corporate gifts to enhance brand loyalty as well.

By incorporating corporate gifts into your general marketing strategy you will have an effective way to reach clients and sell your business image as well as new products in an interesting way that will create a lasting impression as well.

Choosing items that are used more often like coffee cups and pens will help to entrench your brand into the minds of the clients. This is especially beneficial to new businesses who are looking to carve a niche for themselves in any market. People are more likely to remember your company and its products when they see your branding often.

Choosing Corporate Gifts

You can even have your employees market your company by giving them corporate gifts that they will use outside of work. Interesting choices will most likely start conversations with curious people and they will in this way learn more about your business.

Corporate gifts must essentially be an accurate representation of the brand image you wish to create and convey the message you wish to send. A cheap item that breaks easily will not make a client or employee feel appreciated.

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How To Use Corporate Gifts As A Marketing Tool

Corporate gifts make a wonderful and unique marketing tool for any business. They are especially useful and effective when launching a new product or advertising a big event for your company. You can imprint your logo and details about the new product on items like t-shirts, desk pads, note pads, day planners and even coffee cups.

By using items that are used often you will ensure that your branding and the product you want to advertise will be seen on a daily basis. This kind of repetitive passive marketing is highly effective in enhancing brand awareness and clients retain your brand image better.

Align your choice of corporate gifts with big events like the Rugby World Cup and this will help to instill a positive and lasting impression with clients. Your company will be seen as relevant and brand loyalty will likely be a result of this kind of marketing.

Advantages Of Using Corporate Gifts

Using corporate gifts is a simple way to increase brand awareness for your business. By imprinting your company logo and slogan on items like coffee mugs, pens, day planners and even desk pads, you will ensure that your branding will constantly be seen by users and therefore your business image will be retained.

By including corporate gifts as part of your marketing strategy, you can save quite a bit of money that would have been involved in creating brand awareness and getting your business image across to the general public. Corporate gifts make other more expensive strategies to this end unnecessary.

Corporate gifts make clients and employees feel valued. This in turn encourages brand loyalty with clients and increased productivity with employees. In either of these instances, corporate gifts are beneficial to your business.

In choosing to use interesting high quality corporate gifts, you will succeed in creating a lasting positive brand image with clients. This will give your business a fair advantage in whatever market you are in. Once clients see your business as being part of the cutting edge and that they are appreciated, they tend to remain loyal to your brand.

How To Choose Corporate Gifts

You need to first have a clear idea of what your budget will allow for this venture. This information will help to guide your decision-making process. It is also important that you understand what it is you want to achieve in terms of creating your brand image.

Unique and high quality items have been proven to enhance brand loyalty because they make clients and employees feel more appreciated. Cheap items that tend to break easily create negative feelings and are thus not advised.

Try to target your choice of corporate gifts so that they are relevant and useful to the people receiving them. If they are used often then you ensure that they will retain your brand image better. For instance, giving USB flash drives with your branding on the casing will be useful to someone working in an office all day.

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Advantages Of Giving Corporate Gifts

The biggest advantage of corporate gifts is of course the fact that it is a simple way to increase brand awareness for your business. By imprinting your company logo and slogan on items like coffee mugs, pens, day planners and even desk pads, you will ensure that your branding will constantly be seen by users and therefore your business image will be retained.

By including corporate gifts as part of your marketing strategy, you can save quite a bit of money that would have been involved in creating brand awareness and getting your business image across to the general public. Corporate gifts make other more expensive strategies to this end unnecessary.

Brand any promotional product or corporate gift with pad printing from Gopher Promotions.

Corporate gifts make clients and employees feel valued. This in turn encourages brand loyalty with clients and increased productivity with employees. In either of these instances, corporate gifts are beneficial to your business.

In choosing to use interesting high quality corporate gifts, you will succeed in creating a lasting positive brand image with clients. This will give your business a fair advantage in whatever market you are in.

Types Of Corporate Gifts

Your choice in what kind of corporate gifts to use will determine the kind of brand image you create for your business. By opting to brand useful items like coffee cups, pens, day planners and desk pads you will ensure that your branding will always be seen.

Interesting and high quality corporate gifts are becoming quite popular with businesses because it results in their business being associated with quality. Items like a branded mouse with mouse pad, USB flash drives that carry the company logo on the casing and good quality ball point pens are always good choices.

Another wonderful way to decide on what corporate gifts to use is to align your decision with big events for instance, the Rugby World Cup. You can have South African Springbok t-shirts and caps branded with your company logo and have employees wear them on a Friday or give them to clients. This technique has been proven to create a lasting and positive impression.

Targeting your corporate gifts to its users is also helpful in retaining your business image. If you would like to gift a courier company, a good idea would be to have branded high quality key rings made. For a person who spends most of their time driving, having a branded key ring will ensure that your business will be a constant reminder for them.

Corporate Gifts And Employees

Employees need to feel valued and appreciated. If they do not find this at their current job, it is very likely that they will seek greener pastures. In order to retain good hard-working employees, giving them corporate gifts is a good way to make them feel appreciated.

It is important that you choose wisely when considering what kind of corporate gifts to give employees. Cheap items that break easily will not help to create a positive image. When employees feel valued, productivity increases and it also entrenches their loyalty to the company.

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